SECTOR GUIDE: Wheeled toys

MV Sports’ Olympic Team GB range is looking to capitalise on the nation’s strong support and Team GB’s medal prospects in cycling.

Focusing on the patriotic Team GB colours of red, white and blue alongside the official British Lion insignia, MV has developed a range of bikes and wheeled toys to appeal to a broad age range.

The older boys offering has been strengthened with a host of new licences, led by Ben 10 and Star Wars. Other additions include The Avengers, which looks set to be the biggest action hero licensing programme of the year.

Power Rangers Samurai will also join MV’s portfolio, along with the new brand from the creators of Ben 10, Generator Rex. Hasbro’s new animated series Transformers Prime also joins and is already proving to be a ratings winner in the UK. A full range of ThunderCats wheeled toys will also be added. MV’s pre-school range is led by Thomas & Friends and a host of new products will be added to the range throughout 2012.

The first in a new line of Bob the Builder products will be the Toolbox Trike, which comes with a removable six-piece tool set.

The Fireman Sam line will also continue with an exciting new addition.

The BAFTA award winning Ben and Holly has been a successful licence for MV. The line will expand with the new patented Magical Light and Sound Tri-Scooter, which comes with a magical wand that remotely activates sounds and lights from the show.

Other new pre-school licences include the highly anticipated Octonauts, Little Charley Bear and Raa Raa the Noisy Lion.

Last, but certainly not least, is the new Rastamouse range of wheeled toys, based on the CBeebies TV series.

Little Tikes is making several new additions to its 3-in-1 Trike range, including a version that incorporates an interactive dashboard from the company’s DiscoverSounds brand. The Little Tikes 3-in-1 Trike grows with the child through three stages – Parent Guided riding, Learning and Independent cycling.

The 3-in-1 Trike with DiscoverSounds Dashboard enables kids to discover the sounds of the road on every ride. Features include lights and sounds such as engine start, revving, police and fire sirens. There are turning signals with LED lights and a real working steering wheel – all designed for driving role play while using the 3-in-1 Trike in its first stage as a parent guided trike. For added play value, the Dashboard can be removed and played with independently.

Another addition is the 3-in-1 Trike with Deluxe Accessories, available in pink or blue. With its padded seat and portable storage bag, kids can learn to pedal, while parents can store snacks and valuables in the zippered pouch.

The original 3-in-1 Trike will also be available in navy blue, in addition to the existing pink/lilac and red/yellow/blue colour ways. Other features include an adjustable shade canopy, four position seat fitting children of all sizes, five-point seat harness, protective safety bar, non-slip pedals and an adjustable, detachable push handle allowing parents one-handed control.

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